Tech 

The Mother Who Took on Purdue Pharma for Its OxyContin Advertising and marketing

Twenty-nine-year-old Jill Carol Skolek was a single mother in Phillipsburg, New Jersey. April 29, 2002, was the primary time her six-year-old son, Brian, had come again from college and never discovered her ready for him on the bus cease close to their home. When he bought dwelling he found his mom in mattress, in what he thought was a deep sleep. He mounted a snack, spent just a few hours watching cartoons and taking part in with toys, after which crawled beside her and fell asleep. The subsequent morning, when…

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U.S. News 

Utah ski resorts staying open throughout coronavirus outbreak, and advertising themselves as a secure, pleasant sports activities different

A meme circulating on social media these days includes a scene of single skier using an in any other case barren carry by a snow-covered winter wonderland. Printed in pink textual content atop an in any other case empty ski run is this recommendation: “Snowboarding includes gloves, masks, goggles and broad open areas. Combat COVID-19. Go snowboarding!” Many skiers and snowboarders using the lifts at Utah resorts this week have taken that angle, however it’s not for everyone. The Swiss authorities closed all of that nation’s ski resorts on Friday…

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Sports 

US Olympic advertising chief Lisa Baird is NWSL commissioner

The advertising government who branded the U.S. Olympic squad “Staff USA” will now attempt to flip American girls’s soccer gamers into family names greater than as soon as each 4 years. Lisa Baird, the longtime advertising chief on the U.S. Olympic Committee, was named commissioner of the Nationwide Ladies’s Soccer League on Thursday. Baird most not too long ago spent greater than a yr at New York Public Radio after 9 years on the USOC. She’s going to now be charged with working a league that’s positioned to seize more…

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Sports 

SailGP sells minority stake to advertising and marketing agency Endeavor

SAN DIEGO (AP) — SailGP has bought a minority stake to world sports activities and leisure advertising and marketing firm Endeavor. The crusing league says Endeavor’s funding provides it a valuation of $200 million. The deal was introduced Thursday. SailGP’s second season begins Feb. 28-29 in Sydney. “Endeavor’s partnership with SailGP represents a pivotal second in our younger and growing historical past,” SailGP CEO Russell Coutts mentioned in an announcement. “It strengthens our place going into our second season and indicators the projected long-term worth of SailGP. That is the…

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