Welcome to India, Mr. Bezos. Here’s an Antitrust Grievance.

MUMBAI, India — Amazon’s founder and chief govt, Jeff Bezos, is visiting India this week for the primary time in over 5 years.

As an alternative of garlands, India’s authorities is welcoming him with a brand new antitrust case.

The Competitors Fee of India, the country’s antitrust regulator, opened a formal investigation on Monday into the practices of Amazon and Flipkart, the Indian e-commerce large principally owned by Walmart.

The inquiry was prompted by complaints from an affiliation of small merchants, after several rounds of regulations failed to curb the market power of the 2 e-commerce platforms, significantly within the on-line gross sales of cell phones. Indian retailers have lobbied Prime Minister Narendra Modi to take more durable motion in opposition to the businesses.

India requires foreign-owned e-commerce companies to be impartial marketplaces, very similar to eBay, to guard native retailers and distributors from deep-pocketed competitors. In america, Amazon each operates a market and sells many merchandise — together with diapers, batteries and books — like a standard retailer, shopping for them wholesale after which reselling them to shoppers. Underneath Indian legislation, the positioning is meant to depend on impartial sellers who submit their merchandise on Amazon.

However each Amazon and Flipkart give choice to some sellers, the Indian regulator stated, through the use of affiliated corporations, reductions and their international relationships with producers to affect who sells what and at what value.

For instance, Amazon sells its personal manufacturers, like AmazonBasics baggage and Solimo paper merchandise, on its Indian website by way of corporations during which it holds an fairness stake. And Flipkart incorporates a small group of most popular, high-volume sellers on its service.

The fee will examine whether or not these preparations violate India’s antitrust legislation.

India is one among Amazon’s fastest-growing markets in addition to an necessary location for its customer support and analysis operations. However Mr. Bezos has made simply three journeys to the nation.

On Wednesday, he’s anticipated to debate alternatives for small companies on Amazon at a convention in New Delhi. He’s additionally anticipated to fulfill Mr. Modi and plans to journey to Mumbai, house to India’s Bollywood movie business, to rub elbows with Bollywood stars just like the actor Shah Rukh Khan and the director Zoya Akhtar.

In a press release, Amazon stated, “We welcome the chance to handle allegations made about Amazon; we’re assured in our compliance, and can cooperate totally with C.C.I.”

Flipkart stated it was complying with all legal guidelines in India governing e-commerce and famous the massive variety of sellers on its platform. “We take pleasure in democratizing e-commerce in India,” the corporate stated in a press release.

Amazon, the world’s largest on-line retailer, faces different antitrust inquiries around the globe. The scrutiny in Europe and america has additionally targeted on its relationship to its third-party sellers, which account for about 60 p.c of gross sales.

The Federal Commerce Fee and the Home Judiciary Committee are analyzing whether or not Amazon treats unfairly sellers that don’t use a few of Amazon’s companies, akin to its success community. The European Union’s antitrust fee has opened an investigation into whether or not Amazon misuses data from its market sellers to determine what merchandise it sells on to clients, together with its personal private-label choices.

Amazon has maintained that it faces sturdy opponents, akin to Walmart, and is a small participant within the general retail market, which remains to be dominated by bodily shops.

Karen Weise contributed reporting from Seattle.

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